Having great quality images for social media, allows for a great first impression and presence. As an esthetician is important because it helps you build visibility, credibility, and trust with potential clients. Through platforms like Instagram, Facebook, or TikTok, you can showcase your skills, share before-and-after results, and promote your services, which can attract new customers. Social media also allows you to engage with your audience directly, respond to questions, and share skincare tips or educational content, positioning yourself as an expert in your field. Additionally, it enables you to stay connected with existing clients, announce promotions or new services, and create a community around your brand, ultimately helping to grow your business.